It’s a word you hear and see more and more with every passing day now. Especially if you’re involved in any online marketing or advertising endeavors. Content. But what does content mean, exactly? And is all content created equal?
Change is a natural and unavoidable part of life. And for e-commerce merchants, there comes a time when you must make the decision to change your platform. Or, in the more commonly used industry terminology, there comes a time when you must decide to re-platform.