A big change is coming soon. A change that could heavily impact each and every e-commerce operation online.
On April 21, 800-pound gorilla Google will start using “mobile-friendly compliance” as a ranking factor in smartphone search.
There are many meanings to this change, but chief among them is that you should absolutely ensure that your site is mobile-friendly.
In short, mobile compliance is becoming less and less of an optional indulgence. And more and more of an absolute necessity.
All types of recent data and reports show the surge that mobile usage and mobile commerce (also known as m-commerce) is making across all sectors of American culture and consumer behavior. No matter which data or talking points you adhere to, the bottom line is that everything and everyone is becoming more and more mobile.
Your site and e-commerce operation need to follow suit. Even if you reside in an industry where little of your traffic comes from mobile devices – at the time being.
When it comes to successfully managing and growing a business, looking ahead is every bit as vital as keeping current. Some would even argue that finding a focused long view is even more important than keeping your eye on the ball that lays directly in front of you.
Smartphone penetration continues to accelerate at amazing rates, with more than half the people on the entire planet already owing a smartphone. Tablet usage also has surged in recent years, and the PC seems destined to become something like a dinosaur before too long.
As mobile usage surges, mobile-friendly technologies inevitably follow suit. Wearable device technology is also beginning to emerge, and location-based services are equally on the rise.
So you’d better keep moving right along too. Or the on-the-go mobile consumers just might pass you and your business by without casting a second glance.
Don’t worry, however. We’re here to help you.
Here at Imagination Media, we’re adept at building websites and e-commerce solutions for businesses of all sizes. And we know how to ensure that your site is not only effective, efficient and intuitive, but also customer-friendly. And, yes, mobile-friendly.
Of course, the two are becoming one in the same more and more with each passing day in America. So don’t get left behind in the transition. Don’t miss out on the opportunity to connect with and sell to today’s fast-moving and mobile-savvy consumer.