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  1. PreImagine 2017 Video Recap

    PreImagine 2017 Video Recap

  2. PreImagine 2016 Video Recap

    PreImagine 2016 Video Recap

    PreImagine 2016 is an Awesome event organized by Interactiv4 Inc. It was the perfect community party to catch up with old friends and meet new people. Thanks @magentogirl & @ignacioriesco for all your hard work and allowing us to be a part of it.

  3. Are You Ready For The Omni-Channel Consumer?

    Are You Ready For The Omni-Channel Consumer?

    It sounds almost…ominous. Omni-channel. But the reality of the word – and the deep meaning that lies behind it – is quite the opposite of ominous. If anything else, it may be an omen. An omen for bigger and better things to come for your business. Simply put, the “omni-channel consumer” is the driving force who stands to shape the very future of e-commerce. He and she will likely have an awful lot to say about the next step in brick-and-mortar businesses too. That’s because the omni-channel consumer shops, browses and buys in both the online (e-commerce) and physical retail (in-store) spaces. Even that time-honored, old-school brand Macy’s has been observed recently referring to itself as “an omni-channel retail organization operating stores and websites.”

  4. E-commerce: Merchandising Matters

    E-commerce: Merchandising Matters

    What’s an online merchandiser? In the ever-expanding world of e-commerce, it’s one of the most sought-after positions today. And it’s absolutely critical to the success of any e-commerce operation or store. But despite the rise in this role and its importance, many e-commerce operations remain under-staffed – or even un-staffed – when it comes to this vital position. In the most traditional sense of the term, merchandising has mostly been about the product in the shelf – and making sure it stays stocked and visible. Put simply, it has to do with what’s available for purchase inside the store.

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