In today’s complex and fast-moving world, it’s important to offer your customers a seamless and integrated omni-channel experience.
A large part of such an experience involves creating a smooth, successful mobile experience for your consumers. And the better their mobile experience, the better your business’ chance of registering e-commerce conversions via mobile devices.
There are many ways you can increase your company’s mobile e-commerce conversions, starting today. In this blog, we take a closer look at some of these methods.
Streamline the Mobile Experience
Perhaps the top method for improvement involves not enhancing options for your consumers, but rather streamlining solutions on their behalf.
The top mistake most e-commerce providers make involves providing their customers with too many options. Remember, mobile devices are not desktop nor laptop computers. They feature small screens, placing available real estate at a premium – and boosting the power of a minimalist approach. Help your consumers zero in on what matters most via your mobile site, and you’ll start to see an uptick in conversions pretty quick.
Shorten the Path to Checkout
Another way to boost mobile conversions quickly is to shorten your consumers’ path to checkout.
The quicker a mobile visitor to your site sees the available product and order forms, the better your chances for mobile conversions. If your goal is e-commerce, what sense does it make to require mobile visitors to jump through all kinds of hoops – such as reading an About Us section, or registering – before allowing them to make a mobile purchase?
Instead, consider placing your product right there, on the mobile homepage. Forget going out of your way to woo new customers, or wow them with cool graphics or stunts. Cut right to the chase. Get right to the point. If they want to learn more about your company later, they can do that. But first and foremost, make conversion and e-commerce the top priority – for both you and your mobile consumers.
Simplify the Checkout Process
Once your customers have filled their virtual shopping cart and reached the e-checkout line, you’ll want to ensure that the checkout process itself is as fast and easy as possible. The only thing more frustrating (and harmful to your business) than people not reaching the checkout line is having them drop out of line before the transaction has been completed.
To help reduce this frustration, make the last step as simple as possible. Especially via mobile devices. Make it an easy process, ideally all on one screen. Reduce the number of required checkout fields. Collect only the information needed to complete the sale. Limit the number of fields to five or, ideally, less.
More on Mobile Payments…
Of course, mobile payment compliance is a key part of ensuring a strong mobile e-commerce platform that ensures conversions. Google, the tech world’s long-standing 800-pound gorilla, recently announced a new foray into the mobile payment game.
But unlike Apple Pay (or Samsung Pay) or its own Google Wallet, Google’s Android Pay will not be an app geared towards consumer usage. Instead, Android Pay will allow and empower more app developers to enter the mobile payment arena.
Android Pay won’t replace Google Wallet. Instead, it will be what resides underneath Wallet – powering it, along with other applications built by crafty developers.
Android Pay will be an API that developers can leverage to add payments to their applications. This new service will offer security features that are similar to many other security services already on the market – such as one-time-use credit card tokens for extra layers of security.
To best increase your mobile conversions, Apple Pay, Google Wallet and the new Android Pay should all be integrated into your mobile e-commerce platform.
Let Us Help You Increase Conversions. Today.
As experienced Magento-certified developers and e-commerce solutions specialists, the service-oriented team of professionals at Imagination Media can help you make sure your mobile e-commerce platform is operating at an optimum level.