The Mobile Optimization Initiative is a conversion optimization service designed to help online retailers like you uncover the data they need to close the mobile gap.
Percent of every dollar that’s influenced by a digital interaction
Amount of customers willing to pay more for a better shopping experience
Percent of Americans who say they want faster online checkouts
The Mobile Optimization Initiative helps retailers give their customers a better, faster, more improved mobile shopping experience. Participants receive:
The Value of Mobile
A complimentary mobile checkout funnel assessment
Optimized campaign design and implementation toolkits
Professional consulting services throughout the program’s duration
226% return on investment
Payback in less than three months
$407K net present value
MOI participants can easily participate in a wide range of customized checkout optimization experiments designed to increase conversions and drive sales on your mobile e-Commerce site.
Display cart total in header
lift in mobile revenue per visit
Showing the cart total keeps cart items top of mind, eases sticker shock and encourages users to move through the checkout funnel.
Hide chat from cart and checkout
lift in mobile revenue per visit
Removing the chat window from the cart and checkout pages keeps the user focused on the checkout process.
Remove breadcrumbs from mobile site
drop in mobile revenue per visit
Customers love all carbs, even breadcrumbs.
*Results are based on the average findings from merchants participating in the study and are not guaranteed for all users.
“It was a win-win for us. We were able to make our customers have a better experience. We were able to generate more revenue for the company as well as get valuable information about what does and doesn’t work.”
- CTO, Magazine publisher and merchandiser
Sponsored use of the HiConversion software for 60 days
Sponsored support from experienced conversion optimization specialists
Access to 122 pre-designed mobile e-Commerce optimization experiments
Global insights into mobile e-Commerce optimization trends
Funding for the Mobile Optimization Initiative is provided by PayPal. HiConversion provides both expertise and licensing for its product. All tests and results are conducted independently by the community of participants.
