The Mobile Optimization Initiative is a conversion optimization service designed to help online retailers like you uncover the data they need to close the mobile gap.
Percent of every dollar that’s influenced by a digital interaction
Amount of customers willing to pay more for a better shopping experience
Percent of Americans who say they want faster online checkouts
The Mobile Optimization Initiative helps retailers give their customers a better, faster, more improved mobile shopping experience. Participants receive:
A complimentary mobile checkout funnel assessment
Optimized campaign design and implementation toolkits
Professional consulting services throughout the program’s duration
Companies that invest in better mobile retail experiences have enjoyed the following results:
return on investment
in less than three months
net present value
MOI participants can easily participate in a wide range of customized checkout optimization experiments designed to increase conversions and drive sales on your mobile e-Commerce site.
Display cart total in header
lift in mobile revenue per visit
Theory: Showing the cart total keeps cart items top of mind, eases sticker shock and encourages users to move through the checkout funnel.
Hide chat from cart and checkout
lift in mobile revenue per visit
Theory: Removing the chat window from the cart and checkout pages keeps the user focused on the checkout process.
Remove breadcrumbs from mobile site
drop in mobile revenue per visit
Theory: Customers love all carbs, even breadcrumbs.
Join retailers around the world who are closing the mobile gap. MOI participants will have access to resources and support, including:
Sponsored use of the HiConversion software for 60 days
Sponsored support from experienced conversion optimization specialists
Access to 122 pre-designed mobile e-Commerce optimization experiments
Global insights into mobile e-Commerce optimization trends
Funding for the Mobile Optimization Initiative is provided by PayPal. HiConversion provides both expertise and licensing for its product. All tests and results are conducted independently by the community of participants.
