sessions from mobile
260 Sample Sale, the sample sale industry leader, partners with major fashion brands to create unique sale events. Historically, 260 ran these events in major cities such as NYC, LA, Miami, with their flagship location on 260 Fifth Ave in New York.
260 is best known for the fine-tuned selection of high fashion brands, curating all the best markdowns for their loyal customer base.
260 partnered with Imagination Media in the Spring of 2020 to conduct digital transformation and launch an e-Commerce experience for the first time.
Customer Experience (CX) Strategy
Experience (UX & UI) Design
By adding e-Commerce into their already successful retail business, 260 Sample Sale experienced growth in traffic and leads that translated to growth in sales.
260 Sample Sale was the go-to choice in town for sample sales, and it needed to adapt to the impacts of COVID-19. The challenge at hand was learning how to compete for sales in a completely new environment: the digital world.
Shopify Plus offers a well-designed and customizable framework that 260 Sample Sale was able to use through their digital transformation journey. By adding e-Commerce onto their already booming retail business we created a seamless shopping experience for both returning and new customers. 260 Sample Sale doubled sales within the first partnered launch and continued to grow with our collaborative efforts.
omnichannel customer experience
260 Sample Sale is now streamlining customer interactions across multiple touchpoints in a unified way to deliver a consistent brand experience. This digital omnichannel strategy focuses on delivering a cohesive customer experience irrespective of the channel used by customers. With the help of Shopify Plus, 260 Sample Sale has created a seamless journey across all channels, both online and offline. Offering great customer experience through an effective and well designed omnichannel ecosystem.
Shopify Plus helped improve data collection efforts to go deeper and capture new audiences and strengthen relationships. Measuring and analyzing data as it came in improved positioning in the market and ensured an ecosystem that works on macro and micro levels. With a single view of inventory, orders, and customer data 260 Sample Sale can keep track of what’s happening across their entire business in real time. There customers can now reap the benefits of up-to-date product inventories and the flexibility to browse, pay, and fulfill orders however they want.