Big R overcame big challenges with platform migration.

Platform limitations resulted in a complete migration for a seamless customer experience.

About Big R

Big R, a dominant retail chain in the Southwest, was founded in Southern Colorado in 1962. Big R is a major supplier of essential goods for farms, ranches, and homes.

Their multiple product lines include equipment, attire, sporting goods, and hardware. The family that started Big R still owns and operates its 32 stores today in Colorado, New Mexico, Texas, Kansas, and Oklahoma in addition to over 1 million website customers.

The Challenge

Big R’s legacy platform could no longer sustain operational processes and needed to be replaced to achieve the autonomy they desired.

With 60,000+ items in the store, and 700+ vendor partners, they needed a platform that could effectively manage their processes with fewer limitations. With a significant online presence in their vertical and a longevity of established operational practices on their current platform, their ecommerce platform shift needed to exist as a seamless experience for Big R.

The Solution

  • Random Retail – BOPIS app + Order management

  • 99 minds: Gift card integration

  • Ship station

  • Avalara

After a full discovery, Imagination Media provided solutions based on Big R’s pain points, which included ERP connector support to Big R’s development team on data mapping and data migration.

A customized theme with functionality around MAP (Minimum Advertised Pricing) and PIF (Public Improvement Fee) was implemented. Integrating their product and catalog, along with their order system, aligned backend functionality. These upgrades resulted in ease of use and lower technical overhead for Big R.

To Summarize

Big R now enjoys an improved UI/UX experience, along with major improvement on BOPIS (Buy Online, Pickup In Store) results.

The ecommerce migration resulted in less technical overhead and more automation using BigCommerce apps. Their operational processes are in place, and they have the autonomy in maintenance and upgrades they craved to give their customers a seamless experience.

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