Digital presence for hospitality brands is quickly becoming one of the most important and differentiating parts of the overall experience for luxury travelers. Blackberry had a vision for their future-state of operations that included customized content, personalized experiences, and the ability to rapidly innovate to keep up with shifting consumer expectations.
Looking for partners that would empower their digital team to realize their aspirations, Blackberry turned to Imagination Media and BigCommerce. Together, we streamlined their operations and built a luxurious world-class shopping experience.
As the sun rises over the foothills of the Great Smoky Mountains, the morning mist fades to unveil one of America's greatest hidden treasures, Blackberry Farm.
Its 4,200 acres have been a mountain haven and tranquil escape for family, friends and guests for more than 80 years as it evolved into a luxurious resort of breathtaking scenery, decadent cuisine and pleasurable pastimes. Today, as one of America's most celebrated intimate luxury hotels Blackberry beckons discerning guests who aspire to escape modern-day frenzy and slip into a Blackberry state of mind.
For a unique eCommerce experience, we customized the theme to align with the ideal customer journey, which includes Blackberry Farm recipes and product display pages that integrate with Kraft CMS.
Blackberry Farm is really excited to have the ability to easily customize and share more content. The design, aesthetic, and functionality of the new site all lend itself to sharing the product mix and story very well whether it is a $15 jar of preserves they make and serve, or a $5,000 mattress with the same sheets that are used at the resort. It can be challenging to present such a broad product mix and the new site’s ease of use and functionality empowers them to represent their brand their way.