increase in mobile transactions
increase in mobile revenue and conversions
increase in YoY sales
Since its founding in 2004, Catbird NYC has evolved from a humble Brooklyn storefront to one of the world’s top destinations for ethically made white, yellow and rose gold jewelry.
Throughout its evolution, Catbird has remained true to its roots – shiny, exciting and dedicated to giving back to the community that helped build it.
Replatform to Magento 2 Commerce
Customer Experience Strategy and Design
Imagination Media harnessed the highly-customizable functionality of Magento Commerce to give Catbird NYC the infinite possibilities they need to venture into new markets, increase their “endless aisle” approach to retail, and expand their ever-growing affiliate and marketing channels.
To give Catbird NYC complete control of their content and offer an experience as personalized as their products, Imagination Media also created additional, custom attributes, content types and JS, including:
Customized stock messaging system
This allows customers to know what is available right now, what is in the WIP pipelines, and when they can expect their highly personalized products to arrive.
Send a Hint
By leveraging custom modules, customers are able to share product information with others to find that perfect gift. Imagination Media also extended the wishlist functionality native to the Magento platform to include multiple channels of engagement.
"How You Wear It" module
This Instagram integration allows Catbird NYC customers to share their experience with the world. The module is extended into the PDP, allowing shopping at the product level based on the style and suggestion of others. The use of extended product models and product recommendations gives customers the power to find Catbird products based on previous shopping history and insights from the entire customer base.