Planet Beauty

Digital Transformation for California’s #1 Beauty Retailer.

Liberating a beauty retailer to realize their true potential.

By the numbers

Traffic +700%

since launch

Consistent YOY +100%

revenue gains for 2020-2022

About Planet Beauty

Starting with one store in Newport Beach, California in 1992, well before consumers began shopping online, Planet Beauty has grown to 28 stores across California.

Planet Beauty was built on the philosophy of providing a boutique experience centered on one-on-one time with their beauty advisors. For 30 years, the foundation of their business has been employee education to ensure their beauty advisors are amongst the elite in the industry when it comes to knowledge, experience, and expertise on current beauty trends.

Prior to the pandemic of 2020, Planet Beauty relied on brick-and-mortar sales to drive business growth through territorial and market expansion. With the dramatic loss of brick-and-mortar revenue, it was imperative the brand invest and re-launch a high-quality online shopping experience to replace lost brick-and-mortar sales with eCommerce growth.

The Challenge

Planet Beauty’s existing open-source ecommerce infrastructure made it difficult for them to install updates and implement improvements.

Over the years, their legacy infrastructure had gained a serious amount of technical debt further compounding technical barriers. They needed to improve site performance, add state-of-the-art functionality, and reduce overhead costs so the team could focus more on business objectives rather than technical issues.

The Solution

Imagination Media recommended a re-platform and re-design to Shopify Plus. Shopify's streamlined back-end functionality enabled the team to more easily manage & merchandise their 20,000+ sku catalog, personalize experiences for shoppers, and greatly improve the conversion rate & sales.

With reduced technical debt and a dramatic increase in site speed and performance, Planet Beauty is now able to easily identify opportunities for improvement and implement changes to continue growing online sales.

Shopify’s extensive app ecosystem enabled our teams to work together to implement strategic initiatives with the new launch such as better leveraging and personalized with reviews, product recommendations, recurring orders & payments, as well as a thoroughly comprehensive integration with Klaviyo that drives dozens of automated flows based on user demographics and behavior.

Planet Beauty’s new and improved eCommerce implementation not only helped to successfully navigate through pandemic related business challenges but has also provided them with a solid foundation to holistically elevate sales across both physical & digital channels post-pandemic.

To Summarize

As a result of the comprehensive platform migration and re-design, Planet Beauty has improved traffic by +700% since launch and has consistent YOY +100% revenue gains from 2020-2022.

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