revenue gains for 2020-2022
Starting with one store in Newport Beach, California in 1992, well before consumers began shopping online, Planet Beauty has grown to 28 stores across California.
Planet Beauty was built on the philosophy of providing a boutique experience centered on one-on-one time with their beauty advisors. For 30 years, the foundation of their business has been employee education to ensure their beauty advisors are amongst the elite in the industry when it comes to knowledge, experience, and expertise on current beauty trends.
Prior to the pandemic of 2020, Planet Beauty relied on brick-and-mortar sales to drive business growth through territorial and market expansion. With the dramatic loss of brick-and-mortar revenue, it was imperative the brand invest and re-launch a high-quality online shopping experience to replace lost brick-and-mortar sales with eCommerce growth.
Imagination Media recommended a re-platform and re-design to Shopify Plus. Shopify's streamlined back-end functionality enabled the team to more easily manage & merchandise their 20,000+ sku catalog, personalize experiences for shoppers, and greatly improve the conversion rate & sales.