Lift in Conversion Rate Post-Launch
Improvement in Page Load Time
Urban Farmer began selling seeds in December of 2014 and has expanded to one of the largest online seed retailers, globally.
Starting with just 10 Non-GMO vegetable seeds types, they now ship over 75,000 orders per year to over 100 countries. To help their growing business, they needed a solution that provided quality, innovation, and scalability.
Customer Experience (CX)
Human Centered Design
Data Science and Experience (DX)
Urban Farmer began an exhaustive search for a partner to help them conduct a digital transformation that would result in improved site performance, increased sales, and back-office automation.
With a conversion rate of less than 1% , it was clear from the onset that Urban Farmer would need to re-platform in order to provide their customers a fast, modern shopping experience and their staff an easier way to manage inventory, orders, and fulfillment.
Connect the dots
Imagination Media chose Salesforce's Einstein, a predictable artificial intelligence tool, which creates meaningful connections with customers through data insights. Einstein’s product recommendations combine user behavior with algorithms and Urban Farmer’s rules to build a user profile of affinities. The customer profile allows us to determine the most relevant content and products for each customer in real time.
Convenience is key
The days of manual entry for checkout are gone. Urban Farmer can now calculate the cost to ship an order based on the location and pickup point of items in the buyer’s shopping cart. To provide an efficient and trusted interface for a buyer Imagination Media created a modern checkout and versityle payment options (credit card process, PayPal) for Urban Farmer.
In an effort to increase Urban Farmer’s visibility and rankings, Imagination Media used organic and paid advertising to drive traffic, boost conversions, and reach their target audience.